UK Parliament Debates Neon Signs: A Last Stand For Real Craft

Parliament talking about neon signs wasn’t a joke — it was a wake-up call. Yasmin Qureshi MP spotlighted a vanishing trade, drowned in LED knockoffs and web site (link) algorithm junk.

Studios like ours at Smithers fight uphill against fake SEO-fluffed LED noodles.

We make signs the old-school way: fire, flame, and grit. No LEDs. No lies. Just glow.

But it’s a constant fight to cut through the digital noise — and let’s face it, the internet doesn’t give a toss about artistry anymore. Just CTR and ROI and other acronyms that make you want to smash your router.

Qureshi made some cracking points: a legal definition of neon, a Neon Protection Act, a British Standard certification, and more public funding for actual training — because guess what? There are zero full-time neon trainees left in the entire UK.

Bottom line: fake neon is just silicone and spin.

Support real neon.